It’s a good time to be a grocery shopper. The Amazon-Whole Foods acquisition made a lot of your favorite grocery items cheaper at Whole Foods, and added a slew of WF products to Amazon. Now, Target is staying competitive by lowering the prices of thousands of store items, including staples like cereal, eggs, and milk.

According to a company blog post, the cost of household items like paper towels, baby formula, razors and toilet paper has been reduced too. This isn’t a temporary promotion — the goal was “To cut through the clutter and provide guests with great everyday value, while continuing to offer additional savings on the right products at the right times,” the post said. So, still expect great sales, but also lower prices across the board.

“We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests,” Target’s Executive VP Mark Tritton said in a statement.

Target has also removed more than two-thirds of their price and offer call-outs, like “Weekly Wow” and “Bonus Offer” signs, in an effort to make the best deals easier to spot. Prices vary by location, but expect to see lower-than-usual prices in stores soon.

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